{"id":10687,"date":"2017-09-08T04:34:43","date_gmt":"2017-09-08T04:34:43","guid":{"rendered":"https:\/\/pofo.themezaa.com\/?post_type=portfolio&#038;p=10687"},"modified":"2021-10-29T12:08:39","modified_gmt":"2021-10-29T12:08:39","slug":"a-blog-to-watch","status":"publish","type":"portfolio","link":"https:\/\/www.kpisf.com\/index.php\/portfolio\/a-blog-to-watch\/","title":{"rendered":"A Blog To Watch"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1634937343800 top-space cover-background bg-position-center-center vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69eca9db92f4a\" style=\"min-height: 800px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-12 vc_col-xs-12 text-center pofo-column-responsive-69eca9db93117\"><div class=\"vc_column-inner vc_custom_1507635141927\"><div class=\"wpb_wrapper\"><h4 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block heading-style2  vc_custom_1634939970784  heading-1\"  style=\"font-weight: 300;\">A Blog To Watch<\/h4><div class=\"last-paragraph-no-margin\" style=\"color: #f738dd;\"><p><span class=\"text-deep-pink text-large border-bottom border-color-deep-pink font-weight-300\">Website\u00a0 +\u00a0\u00a0 Mobile Website \u00a0+\u00a0 Daily RSS Emails\u00a0 +\u00a0 Social Media<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wow fadeIn pofo-column-responsive-69eca9db931f9\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"line-height-28 last-paragraph-no-margin\"><p><span class=\"background-details\">What was a small WordPress blog pulling in a few hits a week in 2009, I built into, along with the Founder, Ariel Adams, what it is today: the world\u2019s most popular watch media source, with watch reviews, industry news and buying guides, garnering millions of hits a month.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-4 vc_col-xs-12 wow fadeIn\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul class=\"list-style-6 list-style6-1 \"><li><label class=\"width-30 display-inline-block\">Client:<\/label> Ariel Adams \/ ABTW<\/li><li><label class=\"width-30 display-inline-block\">Industry:<\/label> Blogging  \/  Luxury Brands<\/li><li><label class=\"width-30 display-inline-block\">Services:<\/label> WordPress Development, Design, UI\/UX, Copywriting, SEO, Editing, Biz Dev, Social Media, Ad Ops<\/li><li><label class=\"width-30 display-inline-block\">Dates:<\/label>2009 - 2018<\/li><\/ul><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510042838386 vc_row-has-fill pofo-stretch-content pofo-row-responsive-69eca9db9337e\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-md-4 vc_col-xs-12 wow fadeInUp pofo-column-responsive-69eca9db933e0\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22431&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-md-4 vc_col-xs-12 wow fadeInUp pofo-column-responsive-69eca9db93435\" data-wow-delay= 200ms><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22432&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-wow-delay= 400ms><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22433&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507636023841 wow fadeIn pofo-row-responsive-69eca9db934df\"><div class=\"wpb_column vc_column_container vc_col-sm-2\/5 vc_col-md-6 vc_col-xs-12 wow fadeInUp pofo-column-responsive-69eca9db9359b\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block heading-style2  heading-2\"  style=\"font-weight: 300;\">Watch Porn.<\/h5><div class=\"last-paragraph-no-margin\"><\/div>[vc_empty_space][vc_single_image image=&#8221;22421&#8243; img_size=&#8221;600xauto&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wow fadeInUp\" data-wow-delay= 200ms><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><strong>The thinking man&#8217;s watch porn.<\/strong><\/p>\n<p>I met Ariel Adams in 2009 when he had a small WordPress blog with no design or traffic to speak of, but it did have a daily stream of watch articles he had written himself.\u00a0 He had little to no access to watch brands to do fresh reviews, and advertisers were few and far between.<\/p>\n<p>I renamed the blog, we hired writers, and I worked with various designers on redesigns to accommodate growth.\u00a0 I set up an admin area for the writers which allowed for the dynamic content to automatically populate on the front end. I used Double-Click for Publishers to set up ads as they started to come in.\u00a0 I set up every social media channel available &#8211; including Weibo &#8211; and traffic started to gradually get better and better.\u00a0 My SEO work really made our traffic soar&#8230; For the last few years I was working with A Blog To Watch, if you searched for &#8220;Omega watches,&#8221; for example, A Blog To Watch was second only to Omega&#8217;s own site in Google search results.<\/p>\n<p>Once established as a major influencer, watch brands like Rolex not only wanted to advertise with us, but allowed us first look at major watch shows like Baselworld in Switzerland.\u00a0 Traffic was around 4 million hits a month at my exit, blowing away the competition.<\/p>\n<p>Watch enthusiasts worldwide now have a unique place to <em>watch porn.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507636333820 pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22438&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;][vc_single_image image=&#8221;22442&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;][vc_single_image image=&#8221;22446&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;][vc_single_image image=&#8221;22450&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;][vc_single_image image=&#8221;22451&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;][vc_single_image image=&#8221;22453&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510042830410 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-69eca9db937a2\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22457&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;margin-40px-bottom sm-margin-30px-bottom&#8221;][vc_raw_html]JTNDYnIlM0UlM0NiciUzRQ==[\/vc_raw_html]<h6 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block heading-style2  vc_custom_1635501865882 pofo-button-responsive-69eca9db9385c  heading-3\"  style=\"width: 65%; font-weight: 500; color: #939393;\">``I worked with Kristin at A Blog To Watch, she was the front-end guru that built out the website (and business). Great knowledge of SEO and analytics, but also always helpful in gaining consumer insights from reams of data. She was also integral in our ad-ops, social media content\/maintenance and overall business planning and programming. She also trained the ABTW writers on how to publish high scoring articles, and make a sticky social media push to boot. Kristin helped build that business from the ground up, and I enjoyed working with her until her departure in mid 2018. She made our de-centralized team feel like we were much closer. Overall, Kristin gets plugged right in to the projects she works on, and was an integral part of ABTW. I had also engaged Kristin on some side projects where she helped me design and build sites for various clients. Jobs went smoothly, and clients were always pleased.`` - Matt Smith-Johnson, Founder, Sentient Creative<\/h6>[vc_single_image image=&#8221;22463&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom height-600px position-relative margin-100px-top sm-margin-50px-tb wow fadeInUp sm-height-auto&#8221; css=&#8221;.vc_custom_1635019672967{margin-top: 75px !important;margin-bottom: 0px !important;}&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid big-section  wow fadeIn pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth wow zoomIn text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#f738dd;\"><\/div>[vc_empty_space]<h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-4\" >Sitewide Copywriting &amp; Design Support<\/h5><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  heading-5\" >Our writers wrote the engaging articles, but I was the voice of the site, as shown in this sample description block. I also provided design support by piecing together banners and promotional images, as displayed below.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator\" style=\"background-color:#f738dd;\"><\/div>[vc_empty_space][vc_single_image image=&#8221;22461&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510036812867 wow fadeIn pofo-stretch-content vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul  class=\"portfolio-grid hover-option2 lightbox-gallery work-4col\"><li class=\"grid-sizer\"><\/li><li class=\"grid-item\"><a href=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4.jpg\" class=\"lightbox-group-gallery-item\" data-group=\"pofo-lightbox-1\"  title=\"ABTW-Giveaway-4\"><figure><div class=\"portfolio-img bg-extra-dark-gray\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4.jpg\"  alt=\"\" width=\"860\" height=\"641\" srcset=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4.jpg 860w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4-300x224.jpg 300w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4-768x572.jpg 768w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4-120x89.jpg 120w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4-81x60.jpg 81w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-4-600x447.jpg 600w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" class=\"project-img-gallery\" data-no-retina=\"\" \/><\/div><figcaption><div class=\"portfolio-hover-main text-center\"><div class=\"portfolio-hover-box vertical-align-middle\"><div class=\"portfolio-hover-content position-relative\"><i class=\"ti-zoom-in text-white fa-2x\"><\/i><\/div><\/div><\/div><\/figcaption><\/figure><\/a><\/li><li class=\"grid-item\"><a href=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1.jpg\" class=\"lightbox-group-gallery-item\" data-group=\"pofo-lightbox-1\"  title=\"ABTW-Giveaway-1\"><figure><div class=\"portfolio-img bg-extra-dark-gray\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1.jpg\"  alt=\"\" width=\"860\" height=\"641\" srcset=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1.jpg 860w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1-300x224.jpg 300w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1-768x572.jpg 768w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1-120x89.jpg 120w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1-81x60.jpg 81w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-1-600x447.jpg 600w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" class=\"project-img-gallery\" data-no-retina=\"\" \/><\/div><figcaption><div class=\"portfolio-hover-main text-center\"><div class=\"portfolio-hover-box vertical-align-middle\"><div class=\"portfolio-hover-content position-relative\"><i class=\"ti-zoom-in text-white fa-2x\"><\/i><\/div><\/div><\/div><\/figcaption><\/figure><\/a><\/li><li class=\"grid-item\"><a href=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3.jpg\" class=\"lightbox-group-gallery-item\" data-group=\"pofo-lightbox-1\"  title=\"ABTW-Giveaway-3\"><figure><div class=\"portfolio-img bg-extra-dark-gray\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3.jpg\"  alt=\"\" width=\"860\" height=\"641\" srcset=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3.jpg 860w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3-300x224.jpg 300w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3-768x572.jpg 768w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3-120x89.jpg 120w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3-81x60.jpg 81w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-3-600x447.jpg 600w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" class=\"project-img-gallery\" data-no-retina=\"\" \/><\/div><figcaption><div class=\"portfolio-hover-main text-center\"><div class=\"portfolio-hover-box vertical-align-middle\"><div class=\"portfolio-hover-content position-relative\"><i class=\"ti-zoom-in text-white fa-2x\"><\/i><\/div><\/div><\/div><\/figcaption><\/figure><\/a><\/li><li class=\"grid-item\"><a href=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5.jpg\" class=\"lightbox-group-gallery-item\" data-group=\"pofo-lightbox-1\"  title=\"ABTW-Giveaway-5\"><figure><div class=\"portfolio-img bg-extra-dark-gray\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5.jpg\"  alt=\"\" width=\"860\" height=\"641\" srcset=\"https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5.jpg 860w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5-300x224.jpg 300w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5-768x572.jpg 768w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5-120x89.jpg 120w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5-81x60.jpg 81w, https:\/\/www.kpisf.com\/wp-content\/uploads\/2017\/09\/ABTW-Giveaway-5-600x447.jpg 600w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" class=\"project-img-gallery\" data-no-retina=\"\" \/><\/div><figcaption><div class=\"portfolio-hover-main text-center\"><div class=\"portfolio-hover-box vertical-align-middle\"><div class=\"portfolio-hover-content position-relative\"><i class=\"ti-zoom-in text-white fa-2x\"><\/i><\/div><\/div><\/div><\/figcaption><\/figure><\/a><\/li><\/ul><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"A Blog To WatchWebsite\u00a0 +\u00a0\u00a0 Mobile Website \u00a0+\u00a0 Daily RSS Emails\u00a0 +\u00a0 Social Media What was a small WordPress blog pulling in a few hits a week in 2009, I built into, along with the Founder, Ariel Adams, what it is today: the world\u2019s most popular watch media source, with watch reviews, industry news and buying guides, garnering millions of hits a month. Client: Ariel Adams \/ ABTWIndustry: Blogging \/ Luxury BrandsServices: WordPress Development, Design, UI\/UX, Copywriting, SEO, Editing, Biz Dev, Social Media, Ad OpsDates:2009 - 2018[vc_single_image image=\"22431\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"][vc_single_image image=\"22432\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"][vc_single_image image=\"22433\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"]Watch Porn.[vc_empty_space][vc_single_image image=\"22421\" img_size=\"600xauto\"]The thinking man's watch porn. I met Ariel Adams in 2009 when he had a small WordPress blog with no design or traffic to speak of, but it did have a daily stream of watch articles he had written himself.\u00a0 He had little to no access to watch brands to do fresh reviews, and advertisers were few and far between. I renamed the blog, we hired writers, and I worked with various designers on redesigns to accommodate growth.\u00a0 I set up an admin area for the writers which allowed for the dynamic content to automatically populate on the front...","protected":false},"featured_media":22653,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","class_list":["post-10687","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-category-html-css-javascript","portfolio-category-wordpress-projects"],"_links":{"self":[{"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/portfolio\/10687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/comments?post=10687"}],"version-history":[{"count":68,"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/portfolio\/10687\/revisions"}],"predecessor-version":[{"id":22818,"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/portfolio\/10687\/revisions\/22818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/media\/22653"}],"wp:attachment":[{"href":"https:\/\/www.kpisf.com\/index.php\/wp-json\/wp\/v2\/media?parent=10687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}